FIMA (Festival International Montréal en Arts) is the greatest open air art gallery in eastern Canada. The BoulevArt expands over a one-kilometre stretch of Montreal’s central artery, Sainte-Catherine Street, closed to the automobile traffic all summer. The FIMA offers festival goers a unique opportunity to meet artists from various backgrounds, professionals and emerging artists, and to purchase artworks directly from the artists (without going through a gallery or an agent). In 2010, close to 300 artists, exhibitors and performers will take the street during 11 days, from July 1st to the 11th. Over 75 000 people walk on the BoulevArt on a daily basis.